Leaderboard / HubSpot
The CRM that scales with you.
Holding № 2 · since February 2026 · at $340
HubSpot made a bet in 2014 that still defines it: give the CRM away free, make it genuinely pleasant to use, and grow with the customer. Today it is a full customer platform where marketing, sales, service and content run on one Smart CRM, with Breeze AI woven through every hub.
The result is the rarest thing in software: an enterprise-grade platform your team adopts without being forced to. Start free at two people, and never migrate again on your way to a thousand.
“Grow better. From first contact to renewal, on one platform.”
Consistently the highest adoption rates in the category. Software people actually open.
AI agents for prospecting, content and customer service, included across the platform.
Marketing, Sales, Service and CMS share the same record. No sync, no duct tape.
Unlimited users and a million contacts for exactly $0. The on-ramp is the product.
An app marketplace that covers the entire go-to-market stack.
Attribution, forecasting and custom report builder, without a data team.
Contacts, deals, tasks and live chat, free forever.
See detailsSequences, meeting scheduling, simple automation.
See detailsForecasting, playbooks, advanced automation.
See detailsCustom objects, predictive scoring, governance.
See detailsPer user per month, billed annually. Snapshot as published in August 2026; their official pricing page is the source of truth.
№ 1 · Salesforce
№ 3 · Pipedrive