The pitch
Less Annoying CRM put its entire strategy in its name and then spent fifteen years honoring it. One plan. Fifteen dollars per user per month. No tiers, no upsells, no annual contract, no feature matrix designed to confuse you into the expensive column. When you call support, a human in St. Louis answers.
Bootstrapped, profitable and proudly boring, it holds the highest customer-satisfaction ratings in the entire category. It sits at rank 20 with the smallest price on the board, which is, frankly, the most on-brand thing that has ever happened to it.
№ 19 · folk